Weaving cultural storytelling into a living language of style, translated into the versatility of contemporary fashion.

For Autumn/Winter 2025, H&amp;M unfolds the season in two distinct chapters. The first drop channels cultural revolution, weaving together the seductive glamour of the &rsquo;70s with the unruly spirit of the &rsquo;90s to create daywear that feels both nostalgic and forward-looking. The second chapter shifts the narrative into the night, introducing a heightened sense of evening sophistication.

Chapter 1 &ndash; Salvage Heritage

The collection brims with lively nostalgia, carrying forward the brand&rsquo;s signature blending of eras first sparked in S/S &rsquo;25. This season, the gaze turns to the UK &mdash; silhouettes and moods steeped in echoes of Brit Pop and the restless energy of London&rsquo;s subcultures. Heritage patterns are unravelled and rewoven, where argyles, checks and plaids collide into unexpected visions of classicism. The palette strikes a balance between refinement and freshness: earthy browns, deep burgundies and grounded neutrals set the stage for jolts of red and blue.

Romance is the heart of this collection, but not the fragile kind. There is decadence, but also rebellion: chic tailoring disrupted by sporty separates, softness edged with attitude. Leather and fur step into leading roles, their forms sculpted, commanding, yet wholly reimagined. Accessories play with proportion and scale, from tiny fur bags to the drama of macro croc-look totes and bowling bags that underscore the sporty tempo.

Chapter 2 &ndash; Mysterious Future

Classics are reimagined with a contemporary edge, from sharp tailoring to fur and leather outerwear, and lace-trimmed dresses that blur day-to-night dressing with ease. Leather and fur, first glimpsed in Chapter 1, return in more elevated, sophisticated forms, reworked through unexpected pairings and finishes.

Chapter 2 unfolds with intricate details &mdash; sheer pleated skirts glimmer with eyelet embellishments, kitten heels edged in fur add a mischievous twist to classic femininity. Meanwhile, leather gloves, fastened with sleek zippers, deliver a sharp edge &mdash; a gesture of rebellion as much as adornment. Together, they create a wardrobe charged with tough sensuality and a gothic-inspired elegance.

At H&amp;M, the beauty of fashion is accessible to all. Alongside this ethos, the brand expands its universe with H&amp;M Studio and the recently launched H&amp;M Atelier, now unveiling its A/W 2025 collection.

H&amp;M Studio&nbsp;

H&amp;M&rsquo;s most directional line, designed in-house at the Stockholm atelier, takes a bold step forward this Autumn/Winter 2025. The collection seeks balance in contrasts, inspired by Brutalist aesthetics and ethos. It speaks to the multiplicity of today&rsquo;s woman in embracing raw materials, strength and possibility.
The collection&rsquo;s highlights span from a masculine blazer with contrasting fabrics and a coordinating skirt to a sequin pencil skirt with mesh inserts and a tailored denim set. A palette of brown, rust, navy and black reflects Brutalist influences, offset by vibrant accents of red, lingerie pink and sky blue.

H&amp;M Atelier

Atelier, the new elevated capsule from H&amp;M Man, stands as a testament to the artistry of menswear. The line is marked by quiet refinement; timeless essentials crafted from unexpected materials boast textures and finishes that lend a modern tactility to classic form.
The Autumn/Winter 2025 collection defines the modern winter wardrobe, fusing sartorial precision with utilitarian accents and workwear ease. Richly tactile fabrics and an autumnal palette set the tone for the season ahead.

Visit <a href="https://www2.hm.com/en_my/ladies/shop-by-feature/1022a-aw-2025.html">hm.com</a> to find out more.

H&M’s Autumn/Winter 2025 collection is the dialogue between the past and present

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