Thoughtfully designed, these local jewellery brands honour sustainability.

Jewellery with a purpose &mdash; local brands are making sustainability an essential part of their design philosophy. Through recycled metals, conflict-free gemstones and eco-friendly techniques, they are proving that fine jewellery can be both luxurious and responsible. Their commitment ensures that beauty, quality and environmental responsibility go hand in hand.

<a href="https://www.instagram.com/gungjewellery/">GUNG JEWELLERY</a>
Founded by Yinn Ooi in 2017, GUNG Jewellery is a local demi-fine jewellery brand that goes beyond mere accessories &mdash; it represents identity, personal stories and emotions. With this philosophy, the brand crafts jewellery that is timeless, meaningful and designed to last &mdash; a conscious blend of beauty and responsibility.
GUNG Jewellery is deeply committed to sustainability, ensuring that environmental responsibility is at the core of its practices. This commitment is reflected in its choice of materials, ethical production methods and eco-conscious initiatives. Each piece is crafted from 100% recyclable stainless steel, designed for longevity to promote mindful consumption and reduce waste. Through a partnership with Kloth Care, customers can responsibly recycle their unwanted jewellery for repurposing. Additionally, GUNG Jewellery produces in limited quantities to minimise overproduction and uses sustainable packaging made from biodegradable materials &mdash; all while maintaining an elegant unboxing experience.

<a href="https://www.instagram.com/thestraitsfinery/">THE STRAITS FINERY</a>
A Malaysian fine jewellery brand specialising in minimalist yet elegant designs, crafted for both style and versatility from 14k solid gold. Established in 2015 by Amira and Chern, the brand is dedicated to making gold jewellery a staple in everyday style.
Sustainability is a core principle of The Straits Finery, shaping every decision to prioritise both customers and the environment. Each piece is crafted from recyclable materials, and with any excess stock melted down and transformed into new jewellery, ensuring zero waste and avoiding overproduction. Furthering its commitment to sustainability, the brand partners with Ecologi, an NGO focused on reforestation, where every USD 100 spent on the site funds the planting of a tree.

<a href="https://www.instagram.com/froufroufinejewelry/">FROU FROU FINE JEWELLERY</a>
FROU FROU, derived from the French term for &ldquo;fancy,&rdquo; embodies the essence of intricate adornment, making it a natural fit for fine jewellery. With a legacy spanning over 75 years, the family has perfected the art of jewellery-making, effortlessly merging timeless European elegance with modern sophistication. Spanning three generations of jewellers, each family member brings a wealth of expertise, preserving the techniques of traditional fine jewellery-making. Committed to craftsmanship and individuality, Frou Frou offers bespoke services, ensuring every piece is a true reflection of the client&rsquo;s personal style.
At Frou Frou, sustainability is a guiding principle, shaping jewellery that is designed to last a lifetime and survive for generations as family heirlooms. By blending traditional craftsmanship with eco-friendly practices, the brand avoids harmful chemicals in production and carefully selects genuine gemstones and recycled metals. This ensures that each piece is both crafted ethically and environmentally sustainable.

<a href="https://www.instagram.com/ameephilips/">AMEE PHILIPS</a>
Founded by Malaysian gemstone expert and jewellery designer Amee Philips, each creation is thoughtfully crafted with the wearer in mind, reflecting the brand&rsquo;s philosophy: &ldquo;Without you they shine, with you they come to life.&rdquo; Amee Philips revolutionised the industry with the V-Clip, an award-winning patented innovation from the AMEE Collection, offering unparalleled versatility by allowing jewellery to transform in multiple ways.
Guided by a deep sense of responsibility, sustainability is a core pillar of the brand. Amee Philips meticulously sources gemstones from trusted global partners who uphold ethical mining standards, ensuring that every gemstone and diamond in the collection is conflict-free. By integrating recycled gold, the brand maintains its exceptional quality while actively reducing its environmental footprint.

Sustainable jewellery from local artisans

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