Love, Bonito refreshes its brand identity to elevate women's fashion for Asians
The transformation highlights the brand's long-term commitment to become the ultimate fashion destination for Asian women.
Through its updated brand identity, Love, Bonito is reshaping women's fashion for the Asian audience and refining its assortment strategy. The brand's latest campaign showcases a diverse group of Asian and Asian-American women, each chosen for their narratives and perspectives that defy stereotypical expectations of Asian womanhood.
Love, Bonito takes pride in crafting apparel that caters to the authentic experiences of women. With thoughtful cuts, appealing colour schemes and fits validated by women in their daily lives, the brand introduces its bestselling styles across three primary lines: Signatures, Staples and capsule collections. This significant revamp aims to offer attire suitable for a variety of occasions, including work, weekends, casual outings, holidays and formal events.
Inspired by enduring sophistication, the Signatures line epitomises contemporary elegance, offering sleek modern ensembles that effortlessly transition from feminine attire to power suiting. True to its name, Staples comprises essential wardrobe foundations, featuring timeless pieces like high-quality tops and perpetually in-demand staples such as denim, seamlessly adapting from weekend to professional wear.
The capsule collections, designed to invigorate wardrobes throughout the seasons, present selections tailored for festive occasions. Drawing inspiration from Asian culture and heritage, these collections offer modern reimaginings of traditional styles, with new releases scheduled monthly.
“This milestone represents a heartfelt tribute to our Asian women community,” says Rachel Lim, co-founder of Love, Bonito. “Through our rebrand, we honour our rich Asian heritage and challenge stereotypes surrounding Asian women. This evolution extends to our apparel design, where we prioritise not only perfecting the Asian fit but also ensuring each piece is meticulously crafted for functionality, confidence and versatility. From school drop-offs to the boardroom and date nights, our designs empower women to embrace every aspect of their lives with style and grace.”
Visit lovebonito.com to find out more.
