With Tyla, FKA twigs, and Caroline Polachek fronting the newest campaign.

H&amp;M unveils its Spring/Summer 2025 collection with a striking campaign starring Tyla, FKA twigs, and Caroline Polachek &mdash; reinforcing the brand&rsquo;s bold fashion direction and its ongoing celebration of design and collaboration at the intersection of music and style.

Unfolding in two chapters, the first release channels a nostalgic blend of &lsquo;70s freedom and &lsquo;90s edge, wrapped in a haze of modern bohemia. With rich textures like suede, faux fur, leather, and cotton, the collection is grounded in material depth and effortless style.
Accessories echo a free-spirited boho vibe, with slouchy bags in varied sizes and finishes. The jewellery collection features antique-inspired pendant necklaces, tassel earrings, bold bangles and chokers, along with rings and elegant cuffs crafted in both metal and resin-like materials.

The second chapter shifts from bohemian ease to a more defined, streamlined silhouette &mdash; all while preserving a sense of dreamy nostalgia. Sculptural shapes in refined fabrics and sophisticated hues are elevated with crystal details and subtle metallic accents, bringing a modern edge to minimalist elegance.

Huening Bahiyyih from Kep1er - South Korea

DOLLA - Malaysia

Scha Alyahya and Awal Ashaari - Malaysia

Azira Shafinaz - Malaysia

Catriona Gray - Philippines

Michelle Dee - Philippines

Carrie Wong - Singapore

Tabitha Nauser - Singapore

Kim Duyen - Vietnam

Ngoc Chau - Vietnam

To mark the launch, H&amp;M hosted its first-ever Southeast Asia event in Singapore this April, spotlighting the Spring/Summer 2025 collection. The event welcomed notable names from across the region &mdash; including South Korea, Singapore, Malaysia, the Philippines, and Vietnam. Among the standout guests were Huening Bahiyyih of K-pop group Kep1er, Miss Universe 2018 Catriona Gray, actress Carrie Wong, Malaysian power couple Scha Alyahya and Awal Ashaari, pop culture figure Azira Shafinaz, and girl group DOLLA &mdash; making it a memorable moment at the intersection of fashion, culture, and creativity.

Visit <a href="https://www.hm.com/is/spring-fashion-women/">hm.com</a> to find out more.

H&M’s Spring/Summer 2025 collection redefined the season with fresh femininity

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