Showcasing the Autumn/Winter 2025 collection alongside prominent personalities from across the region.

H&amp;M unveiled its <a href="https://www.lofficielmalaysia.com/fashion/h-m-s-autumn-winter-2025-collection-is-the-dialogue-between-the-past-and-present">Autumn/Winter 2025 collection</a> at its first-ever regional fashion event in Manila. The occasion followed the brand&rsquo;s recent presentation at London Fashion Week at 180 The Strand, where the collection debuted to international acclaim. In Manila, the spotlight shone on regional talents such as South Korean actor and singer Jung Jinyoung, Filipino star Catriona Gray, Malaysian actress Eyka Farhana, Singaporean artist Tyler Ten, and a roster of fashion-forward KOLs.

Upon entering the event space, guests were greeted by distinct sections showcasing the Autumn/Winter 2025, Studio A/W 25, and Atelier A/W 25 collections, each highlighting its unique design language and creative spirit. A red carpet and photo wall set the stage for striking moments, featuring actor Jinyoung in a velvet overshirt and tailored black trousers from the H&amp;M Atelier line, and Filipino artist Mika Salamanca in a silk and lace slip dress paired with a black blazer, embodying effortless day-to-night sophistication.

South Korean actor Jung Jinyoung

Eyka Farhana

Jestinna Kuan

Juwei Teoh

Miss Universe 2018 Catriona Gray

Filipino artist Mika Salamanca

Miss Universe Philippines 2023 Michelle Marquez Dee

Miss Grand Vietnam Thiên Ân

Singaporean artist Tyler Ten

Singaporean fashion personality Rachel Wong

Miss Universe Philippines 2023 Michelle Marquez Dee made a statement in a green floral two-piece paired with a nylon jacket, while singer Jestinna Kuan turned heads in a sharply tailored suit layered over a power mesh brown bodysuit from the Studio collection. Miss Grand Vietnam Thi&ecirc;n &Acirc;n exuded sophistication in a light brown fur vest worn over a fitted long-sleeve top and a mid-calf skirt.

The event kicked off with a TikTok Masterclass &mdash; an exclusive dialogue session offering insider perspectives on the platform. Moderated by TikTok, the session featured regional creators Mika Salamanca from the Philippines and Willabelle Ong from Singapore, who shared their expert insights on achieving success online.

Guests were ushered into the dining hall, where the soir&eacute;e began with an enchanting fashion showcase. Opening the show was the H&amp;M Studio line, presenting ten standout looks. Followed by the key pieces from the Autumn/Winter 25 Chapter 1 collection &mdash; a tribute to the &rsquo;90s icons who redefined vintage with a sensual edge. The presentation then transitioned into Chapter 2 of the collection, evoking a mood of elevated evening glamour that complemented the playfully nostalgic daywear from the previous chapter.
Following the fashion showcase, guests enjoyed an intimate dinner, introduced by a welcome speech from Saed El-Achkar, President, Region East Asia and Greater China. The night concluded on a high note with an after-party highlighted by a surprise set from DJ Christi McGarry, who was also among the evening&rsquo;s esteemed guests.

H&M held its inaugural regional fashion event in Manila, Philippines

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