<p class="MsoNormal">On a Monday night, beauty people and industry insiders came together at Zouk Singapore to celebrate POLA’s third-generation B.A Eye Zone Cream with Baekhyun. Inspired by flower artist Makoto Azuma’s visual interpretation of B.A, the space took on an otherworldly atmosphere with florals, plants, and low lighting. Stepping inside felt like an exploration of nature and time, two ideas at the heart of the skincare collection. <br><br>Throughout the event, a series of activations offered guests a closer look at the B.A Eye Zone Cream, from the story behind the collection to the different textures that make up the ritual. The biggest highlight was undoubtedly Baekhyun, who joined POLA VIPs for a launch ceremony and shared his thoughts on the new eye cream.<o:p></o:p></p>

<p class="MsoNormal"><span lang="EN-GB">POLA believes that the eye area plays an important role in self-expression and communication, and has continued to evolve its eye care formulation to address the changing skin concerns of each generation. Backed by decades of research, the latest </span>B.A Eye Zone Cream is designed to restore hydration and firmness to the entire eye area by targeting three structures – <span lang="EN-GB">the orbicularis oculi, orbital fat, and eye bags</span>. <o:p></o:p></p>
<p class="MsoNormal">The cream features ten potent ingredients, including nine proprietary ingredients, with the 3D Eye-Bandage Formulation. Its multiphase emulsion technology gives it a rich texture that melts seamlessly into the skin, forming a firming, tightening veil upon application and leaving the eye area feeling moisturised and lifted.&nbsp;<o:p></o:p></p>

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<p style="text-align: center;"><em>Redeem a 14-day trial of Baekhyun’s pick, POLA B.A Eye Zone Cream, by filling in the form <a href="https://cloud.e.luxasia.com/my_pos_lp_baeycroct26?cf=paidsocials">here</a> and presenting your confirmation screen at POLA counters in Isetan KLCC or SEIBU The Exchange TRX.</em></p>
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POLA celebrates the new B.A Eye Zone Cream with Baekhyun

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