RIMOWA&rsquo;s fifth Never Still campaign explores how travel shapes these icons.

For its fifth chapter of Never Still, RIMOWA brings together global icons Ros&eacute;, Jay Chou, and Lewis Hamilton &mdash; three names representing movement in every sense of the word. At its heart, the campaign is an extension of the brand&rsquo;s core beliefs: purposeful travel, personal evolution, and the&nbsp; pursuit of progress.

This latest chapter draws from years of lived experience. Jay Chou reflects on how constant travel fuels his curiosity and creativity. &ldquo;Every journey helps me see the world in a new way,&rdquo; he says. &ldquo;I know I&rsquo;ll come back a little bit wiser.&rdquo;

Lewis Hamilton, a seven-time Formula One World Champion, speaks to the transformative power of pushing past comfort zones. &ldquo;It&rsquo;s very much about reinventing,&nbsp; taking&nbsp; yourself&nbsp; out&nbsp; of&nbsp; comfortable&nbsp; positions&nbsp; and&nbsp; challenging&nbsp; yourself.&rdquo;

Meanwhile, Ros&eacute; offers a more introspective take. For her, travel isn&rsquo;t just about the destination, but the deeper understanding of what home and purposeful travel mean. &ldquo;Every journey I take leaves a lasting impact. Travelling the world only makes me realise just how much more there is to explore,&rdquo; she shares.

The campaign features RIMOWA&rsquo;s signature aluminium suitcases &mdash; complete with real-life wear and tear. From Chou&rsquo;s tennis sticker to Ros&eacute;&rsquo;s nod to her album and Hamilton&rsquo;s tribute to his bulldog Roscoe, each suitcase tells a personal story.
&ldquo;Durability&nbsp; and&nbsp; emotion&nbsp; have&nbsp; always&nbsp; been&nbsp; at&nbsp; the&nbsp; core&nbsp; of&nbsp; RIMOWA&rdquo; says Emelie De Vitis, RIMOWA&rsquo;s SVP of Product &amp; Marketing. &ldquo;By continuing to follow our trusted icons along their own journeys, we&rsquo;re reminded of how purposeful travel can shape us, inspire us, and stay with us for a lifetime.

Rosé, Jay Chou, and Lewis Hamilton hit the road with RIMOWA

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