The main pop girls who are making celebrity endorsement great again.

When it comes to making itself agreeable to the Zoomers, Bulgari certainly has its ways. One of its latest engagements that demonstrate this best is the naming of Zendaya as its ambassador. Making her first entrance in the role at the B.zero1 Rock launch event a couple of years back, the Spider-Man and Euphoria&nbsp;star who donned Bulgari&rsquo;s exquisite diamond-studded necklace expectedly drove social media into a frenzy.

Since then, Zendaya has become a staple figure at the House as she is on the red carpet. She consistently gives a fresh interpretation of the brand every time she makes her high- profile outing, attending prestigious events such as Venice Film Festival, Emmy Awards and the Oscars, as she imbues each Bulgari creation with a youthful zest. This similarly translates in a number of ad campaigns she has participated in including the Magnifica 2021.

Speaking of which, the campaign also saw a special appearance by Blackpink&rsquo;s Lisa. Her relationship with Bulgari to date has been marked by several exclusive events notably the Bulgari Colours exhibition where she was spotted wearing a selection of stunning jewellery in vibrant hues. The one-fourth of the world&rsquo;s biggest girl group brings with her that indomitable Gen Z spirit that has inspired her over 70 million followers and the Roman jeweller itself.

Another inspirational personality that has been welcomed into the Bulgari household is Priyanka Chopra Jonas. The Quantico and The White Tiger actress who is also a global Unicef Goodwill Ambassador and recipient of the Danny Kaye Humanitarian award is set to support the jewellery house in the amplification of its brand around the world, with a particular focus on the themes of women empowerment, diversity and inclusion.

Squad Game: Bulgari’s inspirational brand ambassadors

Tags

Related Articles

Watches & Jewellery

Squad Game: The incomparable brand ambassadors of Tiffany & Co.

Watches & Jewellery

Cartier Women’s Initiative calls for applications for the 2023 edition

Watches & Jewellery

Interview: Datuk Seri Siti Nurhaliza on her collaboration with Swarovski

Recommended posts for you

Beauty

Highlights from the Dior Addict Sweet Shop opening event in Tokyo

Watches & Jewellery

OMEGA Seamaster Diver 300M Milano Cortina 2026 celebrates the Olympics

Digital Cover

Digital Cover: Amelia Henderson & Meerqeen take on the streets of KL in UNIQLO Jeans

Fashion

Coach steps forward with with a fashion collection for The Sims™ 4

Arts, Culture & Lifestyle

BTS returns to Kuala Lumpur after 11 Years, marking a long-awaited homecoming

Watches & Jewellery

OMEGA reworks the Speedmaster Moonwatch with a black and white dial

Arts, Culture & Lifestyle

Work, Elevated: The ASUS ExpertBook PM3 brings AI into everyday life

Beauty

I tried the new Dyson Airwrap Co-anda 2x—is it worth the upgrade?