From timeless quilting to rubies and diamonds, the Maison&rsquo;s iconic jewelry collection enters a bold new chapter of radiance, playfulness, and irresistible modernity.

In the world of Chanel, timeless codes continue to reinvent themselves through new stories and new voices. This season, the iconic Coco Crush collection takes centre stage as it not only unveils bold additions in rubies and diamonds, but also finds fresh resonance in Malaysia, where fashion-forward voices and creative talents such as Meerqeen, Eyka Farhana, Ashley Lau, and Jane Chuck bring their own style to the Maison&rsquo;s latest collection.
The story of Coco Crush begins in 1906, when Gabrielle Chanel first noticed the quilted motif on horse blankets and stable jackets &mdash; a detail she (and her many successors, including Karl Lagerfeld and Virginie Viard) later reimagined across Chanel's fashion collections, bags and accessories, and even interior decor. In 2015, Chanel transformed this pattern into fine jewellery, sculpting gold into delicate curves and geometric lines. Its signature Beige Gold&nbsp;glows with warmth against the skin, echoing Gabrielle&rsquo;s enduring palette of tweeds, knits, and her two-tone shoes.

For 2025, the collection takes a daring turn. Inspired by Coco&rsquo;s own words,&ldquo;Red is the colour of life", rubies blaze within C and O-shaped designs that spell &ldquo;COCO&rdquo; when styled together. Meanwhile, a new diamond pav&eacute; technique illuminates the quilted incisions, scattering light as though diamonds had fallen naturally into place.
The collection finds unique expression, where we see Meerqeen sporting rings in different widths and thickness with quiet confidence, while Eyka Farhana adds joy to the look with C and O-shaped earrings and pendants decorated with rubies, alongside stacked bangles in a modern, feminine twist.&nbsp;

On the other hand, the dynamic duo and sisters Ashley and Jane opt for bold statement, where Ashley sports thin bands with earrings stacks and a single pendant, while Jane experiments with playful ring stacks in various finishes and ear cuffs for a bold, fashion-forward edge.

Together, they embody what Coco Crush has always stood for: jewellery that is not bound by rules, but defined by freedom. With rubies aflame, diamonds reimagined, and beige gold glowing softly against the skin, the new Coco Crush collection proves that an icon never stands still &mdash; it evolves with those who wear it.

Discover the latest Chanel Coco Crush jewellery collection now at your nearest Chanel boutiques including Suria KLCC and The Exchange TRX.

Quilted Brilliance: Chanel’s Coco Crush gets the scarlet fever

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