The first update to celebrate a dual milestone of the Maison&rsquo;s 90th anniversary and the 60th anniversary of its Force 10 icon.&nbsp;

On its 90th anniversary, Maison FRED, after almost a century of designing High Jewellery that embodies audacity and a soulful touch, is now synonymous with the philosophy of a life illuminated with joyful and precious moments. Rooted in the personality of founder Fred Samuel, this spirit is exemplified in the Maison&rsquo;s body of work, including Force 10.&nbsp;
A pioneer in jewellery with a sporty aesthetic and genderless design, the Force 10 bracelet is born from the unexpected encounter between a braided steel sailing cable and a gold buckle. Striking and avant-garde in vision, it has come to symbolise overcoming adversity, strength of character and courage. The Force 10 collection of bracelets, rings, necklaces and earrings, with or without diamonds, is emblematic of freedom and effortless glamour that continues to inspire men and women around the world.

Conceived in 1966 when founder Fred Samuel&rsquo;s eldest son braided marine cables with shackles to create a bracelet for his wife, the original Force 10 collection is the definitive heartbeat of FRED, forever linking adventurous spirit with elegance.
Launched in 2025, Force 10 Rise leverages the essence of the Force 10 icon, featuring a reinvented aesthetic that combines a cable with a diamond pav&eacute; buckle, highlighted by a row of diamonds. Delicate yet resolute, the unique and graphic interplay of organic and rectilinear shapes now finds perfect harmony in yellow gold.

The Force 10 Rise&rsquo;s new variations in yellow gold do more than simply expand a palette, embodying a homecoming for FRED&rsquo;s sun-drenched identity. As the Maison&rsquo;s iconic Force 10 collection marks its 60th anniversary, these new iterations perpetuate a luminous bridge between nautical rigour and the modern fluidity of today&rsquo;s high jewellery landscape.

The 2026 additions of Force 10 Rise are designed for the creative game of mix-and-match. To get things underway, the striking band ring and adjustable necklace offer a versatile luxury that transitions seamlessly from daily wear to special-occasion style. Chic and eye-catching, the two pairs of earrings &mdash; half-moon hoops for the first, and hoops for the second &mdash; as well as an adaptable ear cuff, bring charm and diversity to the new capsule, which can be stacked effortlessly with existing white and pink gold variations to create a personal spectrum of brilliance.

True to The Sunshine Jeweller&rsquo;s philosophy of perseverance and the ability to find beauty in the unconventional, each Force 10 Rise creation is a design milestone as well as a tactile reminder of one&rsquo;s inner strength and charisma &mdash; embraced as a legacy of light to meet any challenge with feminine poise and polish.

<h3 style="text-align: center;">Explore Force 10 Rise from FRED&nbsp;<a href="https://www.fred.com/en-int/home/" target="_blank" rel="noopener">here. </a></h3>
<h4 style="text-align: center;">Visit the FRED boutique located in SEIBU at The Exchange TRX to discover novelties in-store.</h4>

FRED expands the Force 10 Rise creation in yellow gold

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