Morphing Chanel beauty codes into stunning timepices.&nbsp;

Chanel has never treated watchmaking as a world apart. With the Blush Watch Capsule Collection, the Maison reminds us that time can be worn with intent &ndash; both forms of expression and creativity. These 2025 releases aren&rsquo;t simply meant to honour Gabrielle Chanel&rsquo;s pioneering makeup line. It feels more like a conversation across eras, where the language of colour and texture is demonstrated through watchmaking.
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The concept is bold, and it could have easily veered into being a gimmick. Translating the codes of charm into horology is a risk: too literal and it becomes costume. The Chanel Watchmaking Creation Studio, under the direction of Arnaud Chastaingt, produces a far more contemplative result. No lipstick silhouettes or compact motifs are present. Instead, the watches absorb their essence: lacquer becomes depth, powder becomes softness, and pigment becomes energy. It is this choice &ndash; to suggest rather than imitate &ndash; that makes the collection refined.

J12 BLUSH CALIBER 12.1 38 MM

J12 BLUSH CALIBER 12.2 33MM

MADEMOISELLE J12 BLUSH CALIBER 12.1 38 MM

PREMIERE CHARMS BLUSH

PREMIERE CUFF BLUSH

BOYFRIEND BLUSH

CODE COCO BLUSH

The craftsmanship brings that vision into focus. Dials glow in washes of pink and crimson, achieved with Grand Feu enamel or the precision of miniature painting. Others are splashed, dusted, or embossed like eyeshadow pans. Each surface reacts differently to light, shimmering, scattering or softening. The watches don&rsquo;t just sit still on the wrist but feel alive, shifting with movement.
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What steadies the collection is the Maison&rsquo;s discipline. The cases remain sharp and architectural, grounded in the brand&rsquo;s graphic codes. Around them, sculpted gold and delicate gem settings add radiance but never excess. There is always balance: structure meeting exuberance, restraint offset by play.
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The Blush Capsule is a hit because its attractiveness&nbsp;isn&rsquo;t seen as an afterthought. A fully realised language of design is achieved when it is given the importance of haute horlogerie. Whereas some brands&nbsp;may rely on novelty, the Maison&nbsp;offers clarity and authority.
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Neither intended nor intended to be inconspicuous, these timepieces are anything but. Their target market consists of art collectors who view watches as cultural objects that allow them to express themselves freely. In that sense, the Blush Capsule stands out as one of Chanel&rsquo;s most articulate collections to date &ndash; vivid, daring, and true to the spirit of a woman who once redefined beauty itself.
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Click here to <a href="https://www.chanel.com/us/watches/haute-horlogerie/blush/">find</a> out more.&nbsp;

Chanel Blush Watch Capsule Collection inspired by beauty

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