Ariana Grande returns for Swarovski&rsquo;s Spring/Summer 2025 campaign, celebrating transformation, bold crystal jewellery, and 130 years of iconic style.

In a luminous celebration of reinvention, Ariana Grande returns as the star of Swarovski&rsquo;s Spring/Summer 2025 campaign&mdash;and this time, she&rsquo;s stepping into a &ldquo;Mathemagical&rdquo; dreamworld. A vision of prismatic elegance, the global pop phenomenon and Swarovski Brand Ambassador channels the spirit of transformation in a campaign that fuses crystal couture with unapologetic self-expression.
Titled Metamorphosis, the campaign marks both Ariana&rsquo;s third collaboration with the House and Swarovski&rsquo;s 130th anniversary&mdash;a milestone reimagined with colour, creativity, and crystalline clarity. Under the brilliant eye of Global Creative Director Giovanna Engelbert, this season&rsquo;s narrative celebrates the alchemy of light and style, with jewellery that doesn&rsquo;t just accessorize&mdash;it awakens.

Shot by the iconic Mert and Marcus, Ariana shimmers in a kaleidoscope of hues, styled in silhouettes that nod to the graphic glamour of the 1960s, all while anchoring the present.&nbsp; &ldquo;This campaign felt truly uplifting and joyful,&rdquo; she shares. &ldquo;I loved exploring the idea of transformation through such radiant pieces.&rdquo;
Engelbert elaborates, &ldquo;I&rsquo;m intensely drawn to pop culture and the role of jewellery within it. Ariana embodies a new kind of jewellery culture&mdash;fresh, sharp, and joyfully high-impact.&rdquo;
At the heart of the Swarovski Spring-Summer 2025 collection are the House&rsquo;s iconic families, reimagined for a new era. Millenia debuts in a fresh lilac shade, Idyllia blossoms with whimsical romance, Dulcis channels candy-coated surrealism, and Chroma offers a masterclass in sculptural modernity.

More than a campaign, this is a technicolour ode to evolution&mdash;where crystal jewellery becomes a conduit for self-expression, and every sparkle tells a story. In Ariana&rsquo;s hands, Swarovski&rsquo;s Metamorphosis collection doesn&rsquo;t just shine&mdash;it soars.

Crystal Couture: Ariana Grande transforms in Swarovski Spring/Summer 2025

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