Taking off in the digital era, the social media stars embark on different businesses and found their very own labels. 


From endorsing brands to managing their very own labels, these social media stars-turned-entrepreneurs are often taken as riding the wave of this digital trend. In fact, most of them have their career taking shape ahead of the influencer phenomenon &ndash; Blogger and Friendster, just by way of example.

And as their strong background in managing brand identity and creating contents developed into a competitive advantage in merchandising and engaging audiences, these social&nbsp;influencers&nbsp;embarked on various businesses and established their very own labels &ndash; backed up by themselves and their followers.

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From Aina Syahirah&rsquo;s Kulet to Chuck&rsquo;s by Jane Lau, scroll down to discover the homegrown labels founded by Malaysian social media muses:

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KULET (<a href="https://www.instagram.com/kuletstore/">@kuletstore</a>)

Founded by Aina Syahirah&nbsp;(<a href="http://www.instagram.com/ainasyahirah/">@ainasyahirah</a>) and Julie Anne (<a href="http://www.instagram.com/julieannekang/">@julieannekang</a>) in&nbsp;2016, Kulet highlights a spectrum of soft, neutral colours that complement every skin tones, promising style and utter comfort for all the ladies out there.

From flats to kitten heels and classic pumps, you can trust Kulet to provide perfect luxury for your soles.

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CHUCK&#39;S (<a href="https://www.instagram.com/chucks.co/">@chucks.co</a>)

Started with one single sheet mask in March 2019, Chuck&rsquo;s has been receiving tons of glowing reviews. Founded by&nbsp;Jane Lau&nbsp;(<a href="https://www.instagram.com/janechuck">@janechuck</a>), the current sheet mask collection has extended to three&nbsp;variations and are absolute hot commodities online.

And to top it off, this year, Chuck&rsquo;s has also introduced its sibling label Motherchuckers&nbsp;(<a href="http://www.instagram.com/heymotherchuckers/">@heymotherchuckers</a>) where you can find a selection of cute fashion and&nbsp;lifestyle limited-edition drops.&nbsp;

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MATERIALIPSTICK (<a href="https://www.instagram.com/materialipstickofficial/">@materialipstickofficial</a>)

Materialipstick is the brainchild of four urban ladies including Juwei Teoh&nbsp;(<a href="http://instagram.com/juweiteoh">@juweiteoh</a>), the style-savvy social media muse favoured by many fashion and beauty brands.

And despite her diverse codes of style, Materialipstick stays loyal to a rather minimalist design that elevates one&#39;s day-to-night looks and is loved by the socialities in Malaysia. Its latest&nbsp;Alyson Ghaila bag is one of most buzzed when launched in January.

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ASLY BEAUTY (<a href="https://www.instagram.com/aslybeauty.official/">@aslybeauty.official</a>)

For those who always go a little experimental with their beauty looks, it&rsquo;s time to get your hands on the lipsticks from Asly by Yaya Zahir (<a href="http://instagram.com/yayazahir">@yayazahir</a>).&nbsp;The beauty brand delivers a wide range of shades with different textures and finishes, and most importantly, it won&rsquo;t break the bank!

And on top of beauty, this skateboarder-chic and&nbsp;street-inspired social star also has an Asly fashion line (<a href="https://www.instagram.com/asly.official/">@asly.official</a>) that showcases a range of fashion and lifestyle goods &ndash; from tees to&nbsp;phone cases.

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HANDMADE HEROES (<a href="https://www.instagram.com/handmadeheroesmy/">@handmadeheroesmy</a>)

If you&rsquo;re having an obsession with clean beauty products as we do, you wouldn&rsquo;t want to miss this out. Co-founded by Bella Kuan&nbsp;(<a href="https://www.instagram.com/bellakuan/">@bellakuan</a>), Handmade Heroes features an assorted line of clean beauty products, ranging from body scrub and lip tints to dry shampoo and face mask.

Support Local: 5 fashion & lifestyle labels established by Malaysian social media stars

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