Puma never ceases to amaze with its string of exciting collaborations.

Over the years, we have come to learn that <a href="https://www.lofficielmalaysia.com/fashion/puma-maison-kitsune-for-2nd-collaboration-fall-2022">Puma</a> is one of the leading brands when it comes to designer collaborations - from the early years with Alexander McQueen to the recent <a href="https://www.lofficielmalaysia.com/fashion/puma-maison-kitsune-for-2nd-collaboration-fall-2022">Maison Kitsun&eacute;</a> collection.
This Spring/Summer 2022, Puma strikes back with a new collaboration with Parisian label AMI, an exciting first time starring Romeo Beckham and Mia Regan as their campaign stars.&nbsp;

Taking inspiration from how happiness starts with the people you surround yourself with, this Puma x AMI collection is all about celebrating the bond of family and friends.
Adam Petrick, Global Director of Marketing for PUMA says, &ldquo;The partnership with AMI was a no-brainer, their name literally means &lsquo;friend&rsquo; and that&rsquo;s what PUMA is all about &ndash; a community, a family. We are exceptionally pleased to be able to partner with a creative mind in Alexandre that truly understands the elevation of classic sportswear silhouettes, as well as the creation of community through a positive message.&rdquo;

To finish with a cherry on top, this collection also celebrates the beauty of gender-neutrality where the pieces are designed to not conform to a specific gender, individual, or appearance. Puma x AMI wants you to express yourself in your own unique way without typical societal boundaries.
The AMI de Coeur, AMI&rsquo;s signature symbol, is merged with the PUMA logo to make a co-branded graphic that is prominently featured within the collection including Slipstream Lo and Suede Crepe sneakers, tees, jackets, hoodies, pants, and accessories like headwear and bags.

The PUMA x AMI Collection will be available exclusively at PUMA KLCC and PUMA Sunway Pyramid from 31st March 2022.

Puma x AMI unveils gender-neutral collaboration, starring Romeo Beckham and Mia Regan

Tags

Related Articles

Fashion

Puma rendezvous with Maison Kitsuné for 2nd collaboration

Watches & Jewellery

Van Cleef & Arpels’ couture culture

Fashion

A peek at the Lady Dior As Seen By exhibition pieces, now in Pavilion KL

Recommended posts for you

Beauty

Highlights from the Dior Addict Sweet Shop opening event in Tokyo

Watches & Jewellery

OMEGA Seamaster Diver 300M Milano Cortina 2026 celebrates the Olympics

Digital Cover

Digital Cover: Amelia Henderson & Meerqeen take on the streets of KL in UNIQLO Jeans

Fashion

Coach steps forward with with a fashion collection for The Sims™ 4

Arts, Culture & Lifestyle

BTS returns to Kuala Lumpur after 11 Years, marking a long-awaited homecoming

Watches & Jewellery

OMEGA reworks the Speedmaster Moonwatch with a black and white dial

Arts, Culture & Lifestyle

Work, Elevated: The ASUS ExpertBook PM3 brings AI into everyday life

Beauty

I tried the new Dyson Airwrap Co-anda 2x—is it worth the upgrade?