<div>Elevated, sophisticated, and modern: denim at its best.</div>

Why don&rsquo;t we take a moment to appreciate Levi&rsquo;s &ndash; the brand that&rsquo;s been dressing rebels, dreamers, and doers since 1873? You most probably already know the story: Levi Strauss &amp; Co. invented blue jeans for gold miners, and somehow, those rugged pants became a worldwide symbol of freedom, individuality, and cool. Even now, in 2025, the American clothing brand has not stopped revisiting its legendary past with each piece of their newest collection, the Blue Tab. Designed for anyone who appreciates the aesthetic aspect of clothes he or she wears, the collection represents more than merely denim, as it creates a dialogue between the then and the now.

The Blue Tab Collection effortlessly blends vintage charm and modern flair. High-quality materials and meticulous attention to detail refine the rich tradition of Levi&rsquo;s workwear. Imagine perfectly fitting chambray shirts, selvedge denim that practically narrates a story, and worn-in neppy denim. This line is for fashion-forward individuals who want their clothes to convey a message without them having to say it out loud.&nbsp;

For the guys, Marker Loose jeans epitomise a laid-back style. They are an excellent choice for brunch or a night out due to their relaxed, lightweight, and versatile nature. The Scout Jacket, a take on a contemporary classic made from Japanese selvedge denim, is both timeless and fresh. Not to mention the Type 1 Jacket, which is cropped, stylish, and meant to draw attention to you subtly. Choose between the Chambray Work Shirt and the Classic White T-shirt for an air of discreet confidence. And on the ladies front, the collection embodies the essence of feminine strength and sophistication. The Utility Dress transforms the classic mechanic suit into a feminine, flowy, and incredibly versatile piece, while the Type I Trucker Jacket and Seamed Skirt are the epitome of denim perfection. What about the &ldquo;Carve Fit&rdquo;? Remarkably, they are contemporary, figure-flattering, and daring in the best possible way. This range covers all the&nbsp;bases, whether it&rsquo;s for a dressier or casual look.
The small details are what truly distinguish Blue Tab. For instance, the branding pays homage to a 1925 stock certificate, and even the iconic two-horse patch receives a contemporary update. It&rsquo;s a reminder that Levi&rsquo;s isn&rsquo;t just selling clothes &ndash; it&rsquo;s telling a story, and you&rsquo;re part of it.

Launching on Feb 17, the Blue Tab Collection will be available at Levi&rsquo;s Suria&nbsp;KLCC, Pavilion Elite, TRX The Exchange, The Gardens Mall and www.levis.com.my.

Levi’s Blue Tab collection is reaching our shores

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