Time to kick it cool and smile with this electrifying collaboration!

In a world tangled in the intricate threads of modernity and complexity, Braun B&uuml;ffel and Smiley&reg; have united in a vibrant dance to rekindle the flame of uncomplicated happiness through their collaborative campaign, "Take The Time To Smile&reg;", featuring a special fashion collection.
Echoing the simplicity of the 80s and the cool vibes of streetwear and skate culture, the Braun B&uuml;ffel x Smiley collection serves as a beacon, guiding us back to a time when joy was found in shared dreams, laughter, and heartwarming moments.

Smiley&reg;, a stalwart champion of spreading joy, celebrates five decades of cultivating a happier world. "Take The Time To Smile&reg;" is an invitation to radiate positivity, where the universal language of emotions is communicated through the iconic Smiley&reg; symbol. The collection is a jubilant tapestry that weaves together retro and modern styles, embodying the spirited energy of the 80s with a dynamic fusion of colors.

From unisex ready-to-wear apparel to small and large leather goods, each piece is a meticulous creation, boasting a bold, refreshing, and highly stylized aesthetic.
 As a festive treat, the collection introduces limited-edition surfskates and skateboards, a unique touch that elevates this collaboration into the realm of one-of-a-kind. Braun B&uuml;ffel and Smiley&reg; invite enthusiasts to partake in the joy of this exceptional union, a celebration of shared laughter and heartfelt connections that transcends time and trends.
Swipe gallery below to see the full collection:

The Braun B&uuml;ffel x Smiley&reg; pop-up is also currently underway at GF Luxe (New Wing), 1 Utama Shopping Centre until 1st January 2024, where you can experience a seamlessly blend between Braun B&uuml;ffel's craftsmanship with the joyful essence of Smiley&reg;.
Shoppers are&nbsp; in for a delightful treat as they can enjoy a complimentary keyring and receive an exclusive RM128 off voucher upon registration, limited to the first 100 participants daily.
Additionally, indulge in the convenience of our Gift Wrapping Counter and seize the chance to win a limited-edition #BBxSmiley Waist Pouch and Luggage Tag by&nbsp; participating in our exciting giveaway.

Additionally, #BBxSmiley has taken over 1 Utama Shopping Centre&rsquo;s underground&nbsp; skatepark, transforming it into a skateboarder's paradise. From now until 1st January 2024, this immersive experience promises to elevate the thrill quotient for both skateboarding enthusiasts and curious onlookers.
Find out more on <a href="https://braunbuffel.com/my/bbxsmiley">braunbuffel.com/my/bbxsmiley</a>.

Keep calm and smile with the Braun Büffel x Smiley collection this week

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