Julie Greve, Simons Finnerty, and Yelena Beletskaya were asked to stay true to their individual aesthetics in order to reinvent the brand's image. 

This past February, JW Anderson released an open call for photographers to send in pieces from their portfolios with the hopes of winning a most coveted prize &mdash; to shoot a full-blown fashion campaign for the British fashion label.

Titled <a href="https://www.lofficielusa.com/fashion/jw-anderson-launches-your-picture-our-future-campaign" target="_blank">Your Picture / Our Future</a>, the selection committee received a whopping total of 1813 submissions and then selected a top 50 participants to showcase their work at an exhibition in London, before announcing&nbsp;<a href="https://www.lofficielusa.com/fashion/jw-anderson-your-picture-our-future" target="_blank">three image-makers</a>&nbsp;as the winners.

They are Julie Greve, Simons Finnerty, and Yelena Beletskaya.&nbsp;

(Swipe the gallery to take a look at the JW Anderson Fall 2018 Campaign:&nbsp;)

Julie Greve 

Simons Finnerty

Yelena Beletskaya

&quot;This campaign is all about a &lsquo;creative refreshing&#39;,&quot; explained Creative Director Jonathan Anderson in a press release.

&quot;We chose to work with three young, talented photographers, all of whom have their own untainted, creative visions. Fundamentally, they were able to grasp the unfiltered essence of the JW Anderson brand.&rdquo;

Greve, Finnerty, and Beletskayat were asked to stay true to their respective aesthetics in order to &quot;freshen&quot; up the brand&#39;s look and offer the public their own unique views on the JW Anderson collection.

Julie Greve photographed young women in a natural environment &mdash; this sort of enigmatic world is a common theme in her work &ndash;, while Simons Finnerty opted for amusing self-portraits.

Yelena Beletskaya delved into chaos with smoke bombs and piles of bags.&nbsp;

Each of the campaign images lends itself to many an interpretation. However, one thing is clear across the board: there are young, talented people all around the world, ready and eager to share their creativity with the world.

Fellow luxury brands, please take note. &nbsp;

JW Anderson Fall 2018 campaign shot by winners of Your Picture / Our Future

Tags

Recommended posts for you

Beauty

Highlights from the Dior Addict Sweet Shop opening event in Tokyo

Watches & Jewellery

OMEGA Seamaster Diver 300M Milano Cortina 2026 celebrates the Olympics

Digital Cover

Digital Cover: Amelia Henderson & Meerqeen take on the streets of KL in UNIQLO Jeans

Fashion

Coach steps forward with with a fashion collection for The Sims™ 4

Arts, Culture & Lifestyle

BTS returns to Kuala Lumpur after 11 Years, marking a long-awaited homecoming

Watches & Jewellery

OMEGA reworks the Speedmaster Moonwatch with a black and white dial

Arts, Culture & Lifestyle

Work, Elevated: The ASUS ExpertBook PM3 brings AI into everyday life

Beauty

I tried the new Dyson Airwrap Co-anda 2x—is it worth the upgrade?