Named "Originals Go Their Own Way", this campaign features Jennifer Lopez and Michael B Jordan where they celebrate the spirit of authenticity and individuality.

If we talk about New York legends (<a href="https://www.lofficielmalaysia.com/fashion/coach-21st-century-dreamers-liu-wen-kiko-new-york-for-fall-2019">Coach</a> themselves aside), Miss Jenny From The Block aka Jennifer Lopez aka J. Lo is a legendary name associated with the Big Apple that&nbsp;the world will never miss!

That&#39;s why when J.LO herself teased of her new role as the new face of Coach on her Instagram (see <a href="https://www.instagram.com/p/B49NVvBABkv/">here</a>), we went into a fashion frenzy of excitement in anticipation of her debut campaign, which has just dropped!

Through the lens of&nbsp;Juergen Teller under the creative direction of Stuart Vevers, J.Lo and her fellow Coach menswear ambassador <a href="https://www.lofficielmalaysia.com/fashion/what-happens-when-coach-naruto-and-michael-b-jordan-meet">Michael B Jordan</a> parades the latest Spring/Summer 2020 collection with vigour, style and endlessly amount of cool!

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Named &quot;Originals Go Their Own Way&rdquo;, this new campaign&nbsp;communicates Stuart Vevers&rsquo; evolved vision for the house and celebrates&nbsp;the story of authentic self-expression through the two legendary stars, who has always been &quot;courageously independent individuals who have paved new paths while staying true to themselves&quot;.

Following the narrative of their last campaign, the <a href="https://www.lofficielmalaysia.com/fashion/coach-21st-century-dreamers-liu-wen-kiko-new-york-for-fall-2019">21st Century Dreamers</a>, this new campaign with Michael and J.Lo is shot in various iconic locations of New York including&nbsp;the Edge at Hudson Yards and the High Line. Another prominent motif seen is the&nbsp;sculpture &ldquo;Brick House&rdquo; by the artist Simone Leigh, which is a pubic artwork on the High Line that has made a guest appearance at the Coach Spring/Summer 2020 show last September.

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This campaign highlights the new vision of Coach where there are a string of new bags introduced &ndash;&nbsp;the women&#39;s&nbsp;Hutton and&nbsp;the Rambler, plus&nbsp;the men&rsquo;s Pacer Backpack and Belt Bag. There is also a prominent display of the new leather silhouettes from the ready-to-wear collection and a special cameo of Barbara Streisand, another iconic New Yorker, on selected pieces.

On the campaign with Coach,&nbsp;J.Lo says, &quot;It is a brand that embodies the essence of being born and bred in New York and I, of course, deeply relate to that. In all it creates,&nbsp;Coach&nbsp;promotes individuality and optimism in its style as well as a sense of authenticity and inclusion. Like me, we&rsquo;re both New York originals, who create a unique mix of high-fashion with street edge. With Stuart&rsquo;s designs and Juergen&rsquo;s photography, we captured special and unique visual moments for this campaign with the iconic New York City skyline as the perfectly tailored backdrop.&rdquo;

&nbsp;

See the full selection of campaign shots of Jennifer Lopez and Michael B Jordan for Coach Spring/Summer 2020 here:

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Photography: Juergen Teller for Coach Spring/Summer 2020

J.Lo's debut campaign for Coach is all about embracing her legendary OG status

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