Chanel's Fall/Winter 2025/26 Pre-Collection campaign has officially launched, and the face of the campaign is none other than Jennie - the icon of the generation and brand ambassador.

Captured through the lens of Craig McDean, Jennie brings her effortless elegance to life in the dreamy gardens of Palais-Royal&mdash;just a short stroll from the Ritz and Rue Cambon. This iconic Parisian spot holds deep ties to the CHANEL legacy, once a favourite escape for Gabrielle Chanel herself, along with close friends like Colette and Jean Cocteau. Now, Jennie follows in those footsteps, adding her own chapter to this timeless story.
For this Pre-Collection, CHANEL draws inspiration from the bold yet tender spirit of leading ladies in 90s romantic comedies. The collection plays with contrasts&mdash;strength and softness, masculine lines and feminine details&mdash;reflecting the duality that Jennie naturally embodies.

&ldquo;That femininity and masculinity make me feel grounded and empowered,&rdquo; Jennie shares. &ldquo;I love how the collection plays with shape&mdash;like the broad-shouldered black jacket or the black double cr&ecirc;pe corset inspired by a men&rsquo;s vest. These are strong silhouettes, but they still carry elegance. Wearing masculine shapes with feminine touches reminds me that you don&rsquo;t have to choose one or the other. You can be both&mdash;and that&rsquo;s powerful.&rdquo;
Inside an apartment overlooking the Palais-Royal, Jennie stuns in a wool tweed miniskirt suit and a delicate cashmere knit dress trimmed with sky-blue ruffles. Outside, she strolls beneath the grand arches in soft beige leather, graceful, poised, and captivating.
Accessories in dreamy pastels add to the poetic mood: a quilted heart-shaped bag in blush pink or baby blue, and a minaudi&egrave;re clutch reminiscent of CHANEL&rsquo;s iconic makeup palettes &mdash; subtle, yet statement-making.

The standout piece? An oversized tweed and cashmere coat with broad shoulders, casually layered over a simple tank top and jeans. &ldquo;The &lsquo;90s have always had a special place in my heart,&rdquo; Jennie says. &ldquo;It&rsquo;s more than fashion &mdash; it&rsquo;s the mood, the attitude. The women in rom-coms were strong, but vulnerable too. Their style was playful and romantic, and that balance is something I love to bring into my own looks.&rdquo;
The collection is grounded with powerful tailoring: a double cr&ecirc;pe corset with beaded straps, a gold-buttoned leather jacket, and the iconic CHANEL 25 bag &mdash; each piece radiating quiet luxury. Topped with classic berets, the overall look is chic, confident, and completely Jennie.

Jennie in Paris: A Romantic Vision for Chanel’s Fall/Winter 2025/26 Pre-Collection

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