It&rsquo;s minimalism with a wink&mdash;classic silhouettes reimagined with cheeky graphics, unexpected textures, and clever stitching that turn wardrobe staples into conversation starters.

UNIQLO is dialing up the Brit wit this season with the return of its collaboration with designer Anya Hindmarch. <a href="https://www.lofficielmalaysia.com/fashion/uniqlo-x-anya-hindmarch-s-t-shirt-shop-is-back">The Summer 2025 &ldquo;T-Shirt Shop&rdquo; Collection</a> marks their second creative rendezvous, merging UNIQLO&rsquo;s LifeWear ethos&mdash;<a href="https://www.lofficielmalaysia.com/fashion/here-s-the-first-look-at-uniqlo-spring-summer-2025-lifewear-collection">think everyday function meets featherlight comfort</a>&mdash;with Hindmarch&rsquo;s offbeat charm, playful stitching, and unmistakable cheek. The result? A lineup of T-shirts and tanks that move effortlessly from sun-up to lights out. We caught up with Hindmarch herself to unpack the collection&rsquo;s creative spark, dive into her delightfully quirky universe, and find out how a simple tee gets the full Anya treatment.

UNIQLO and ANYA HINDMARCH T-Shirt Shop

What was your source of inspiration this season? I've always been a massive UNIQLO fan. I genuinely live in UNIQLO, and my five children are often dressed head-to-toe in UNIQLO. So what I didn't want to do was create something drastically different. I wanted to play with what UNIQLO does so well, because I think the customer trusts the brand. So I decided to add on to what UNIQLO does so well. <a href="https://www.lofficielmalaysia.com/travel/rimowa-never-still-campaign-blackpink-rose-jay-chou-lewis-hamilton">I wanted to play with deconstruction</a> - adding details on the hem or the neck that make things interesting. They're just fun little bits that sort of poke out if you're wearing a jumper, or you might just see the eyes peeping inside a jacket or something. It was what we all love about UNIQLO, but with the challenge of adding something unexpected. Tell us about your T-shirt obsession. I think a wardrobe of T-shirts, while often not spoken about, is actually really important to get right. The one that goes under a jacket is different from the one that you wear to the gym, or that you wear in bed, or that you wear stand-alone. You know, you need layering T-shirts, you need different weights of T- shirts. So I wanted to really study T-shirts and try to come up with <a href="https://www.lofficielmalaysia.com/issues/cover-story-ameera-khan-and-jefri-nichol-are-not-playing-games-feat-boss-swarovski">the perfect wardrobe that everyone needs</a>, because I think UNIQLO does all those basics so incredibly well. So that was really the inspiration.

We feel like organised systems play a role in everything you touch. Was this a purposeful addition to the ANYA universe in that way? Yes, I'm obsessed with organisation. We have an entire collection devoted to labelling. I think it comes out of the fact that I'm, you know, a busy working woman. I travel a lot. I have five kids. And so I find being organised just makes life easier. It makes me feel like I'm in control, especially when things get a little bit out of my control. It's a nice feeling. And what about this idea of systems? Where did that originate from, and why is it important here? Why a system? Because you need different white T-shirts for different things. When I try and edit them down, I think I need that one, because that does the job of really good layering or this one because it's slightly thicker material, or this one because I want to wear a high waist. And I wanted to really study it and boil it down to the sort of four shapes that I felt that I needed in my wardrobe. I think without thinking about it, we all have a bit of a system that informs how we wear clothes and T-shirts - they're fundamental building blocks in our wardrobe. I wanted to just study that and try and break it down. Hopefully, they're quite useful for people and help them get their needs covered. I wanted people to trust UNIQLO to add a bit of fun and a bit of conversation to everyday dress.

Can you take us through some of your favourite details this season? Yes! So there's obviously the cut and the fit, as I've explained. And then there's also the darning stitches, where we've kind of reconstructed the T-shirts. And there's a little eye motif which is embroidered, and they stick out in sort of fun ways. On one of the shirts, it's around the neckline. So, imagine you had a slightly lower jumper, the eyes would just sort of peep out. And again, I think it's quite fun if you're just wearing a simple navy skirt and you've got a little white T-shirt - it's just that little bit of humour, that sort of conversation point that I love.
The eyes are on the back of the tank top. It's sweet to think of being at the gym, and you've got your hair tied up, and there are the little eyes! It's a fun little touch. And then with the CLASSIC, I think they're where the breast pocket might be. Which is quite cute if you're wearing a jacket and it's just open. The nice thing is they're little secret details which kind of start conversations and just add a bit of a smile, a bit of attitude. We really love the commands on the tag. How did you have that idea? And also, who wrote those? We wrote them here. We were just having a laugh one day. But it's playing off the idea of the laundry tag, which is quite instructive. I think it just adds a smile and a bit of personality. So these are real easy basics, but there's just a little bit of extra detail that doesn't make them difficult to wear, but just adds a bit of character.

Humour is a theme throughout your work. When did this become something that you returned to, and why is it so important to you? I just think that fashion is important, but it doesn't save lives. I think it's kind of fun, getting a smile from something that you own every day. I find if it's achingly silly, that doesn't work. But just that little nod, that little thing, it can animate a garment. You know, some of the ways that we worked with the knitwear were we placed a thumb hole in the sleeve so that you can animate it into a little puppet. And in the same way, I think you can animate the way you wear a T-shirt, or you can start a conversation. I think life can be too serious. And we need to spread a little Joy. Has it always been a part of your designs? I think I find achingly cool fashion a bit too dry sometimes. I love beautiful things and craftsmanship that stands alone, but I think it's always nice just to add something a bit unexpected.

Speaking of your collaboration, how's it feeling? This is your second collection with UNIQLO? Yeah, it's so exciting. I've learned so much. It's fascinating working with a company of this scale, and with this Incredible skill set in the way that they work on product development and the ability to source what you have in your head. It can happen. And it's so global. It's incredibly interesting thinking about all the different seasons all over the world as I do my normal work as well. I really love the people I work with at UNIQLO, it's an amazing team. We're all really, really passionate about what we're doing, and really care about getting it right from product all the way through to the activations and the copy and the art direction. We're so invested, and it's a real honour, I should say. Does this collection feel like a departure for you in any way? Not at all. It feels really natural, actually, because working with UNIQLO feels very natural to me. I think this is because I'm their customer and I wear their clothes. You know, I wear designer labels in the world I work in, but I love mixing them with UNIQLO. And I think that's what UNIQLO does so well. It is part of everyone's wardrobe, whether they're in high fashion or not. They do certain things so incredibly well. So I'm a natural customer for it.

Interview: Anya Hindmarch on her quirky UNIQLO x Anya Hindmarch collection

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