A powerful ensemble of women explores the endless ways to wear the Duo bag.

In its Fall 2025 global campaign &ldquo;Spark Something Beautiful,&rdquo; Kate Spade New York brings together four-time Grammy nominee Ice Spice, dancer and digital creator Charli D&rsquo;Amelio, Grammy-winning artist Laufey, and model Reign Judge. With a refreshed aesthetic and spirit, the campaign captures the joy and beauty that emerge when friends come together.

Set against the vibrant streets of New York City, the campaign follows its protagonist as she moves through the city alone, approaching a crosswalk. When her friends join her, their togetherness transforms the scene into a joyful celebration, showing how even the smallest moments of connection can spark something beautiful.

The Duo Bag takes the spotlight in this campaign, a multifunctional piece offering four ways to wear: as a shoulder bag, crossbody, clutch, or belt bag. Available in hues such as cashew milk, black, leopard multi, dried thyme, lime slice, cinder grey and burnt sage, it also debuts seasonal tones like red jam and nightshade.

&ldquo;At Kate Spade New York, we believe that the little moments shared together are what truly brighten life,&rdquo; said Kaisy Mae O&rsquo;Reilly, Senior Vice President of Marketing. &ldquo;Like the Duo Bag, our campaign stars reflect uniqueness and versatility &ndash; yet shine brightest together. At its heart, this campaign is about how showing up for each other can transform even the simplest moments into something extraordinary.&rdquo;

Visit <a href="https://malaysia.katespade.com/meetduo">katespade.com </a>to find out more.

Ice Spice, Charli D’Amelio, Laufey, and Reign Judge star in Kate Spade New York’s campaign

Tags

Related Articles

Runway

See how vivo V60 captures the stars at New York and Milan Fashion Week

Fashion

Lacoste Spring/Summer 2025 collection explores the beauty of ease

Watches & Jewellery

FRED unveils the Chance Infinie jewellery collection

Recommended posts for you

Beauty

Highlights from the Dior Addict Sweet Shop opening event in Tokyo

Watches & Jewellery

OMEGA Seamaster Diver 300M Milano Cortina 2026 celebrates the Olympics

Digital Cover

Digital Cover: Amelia Henderson & Meerqeen take on the streets of KL in UNIQLO Jeans

Fashion

Coach steps forward with with a fashion collection for The Sims™ 4

Arts, Culture & Lifestyle

BTS returns to Kuala Lumpur after 11 Years, marking a long-awaited homecoming

Watches & Jewellery

OMEGA reworks the Speedmaster Moonwatch with a black and white dial

Arts, Culture & Lifestyle

Work, Elevated: The ASUS ExpertBook PM3 brings AI into everyday life

Beauty

I tried the new Dyson Airwrap Co-anda 2x—is it worth the upgrade?