While the iconic 30 Avenue Montaigne boutique undergoes temporary renovations, Dior has found itself a new address to call home, along the Champs-Elysées.

Located at Number 127&nbsp;of Champs-Elys&eacute;es and spread over an impressive area of three floors, Dior&#39;s newest boutique showcases its&nbsp;latest collections, coupled together with different in-store experiences. A handmade sheet with&nbsp;the facade of the original 30 Avenue Montaigne boutique serves as&nbsp;a particularly bold nod to the motherhouse, as it fronts the new boutique along the famous shopping street.

In this exceptional boutique on the Champs Elys&eacute;es, one&nbsp;tribute to the French couturier is the&nbsp;artistic display of Dior&#39;s &#39;Colifichets&#39; covered in Toile de Jouy by&nbsp;decorator Victor Grandpierre - on the advice of artist Christian B&eacute;rard.&nbsp;The Cannage motif, another emblematic characteristic of the brand, was reinterpreted through&nbsp;Versailles parquet&nbsp;on polished concrete.

The collections on the Champs Elys&eacute;es range from ready-to-wear clothing and accessories for ladies and gentlemen, to jewellery and perfumes, with the boutique&#39;s&nbsp;interior highlighting the elegance of French hospitality.&nbsp;Symbols of&nbsp;Christian Dior&#39;s artistic passions can be seen through the artwork,&nbsp;such as the Lady Dior Bags that have been revised as sculptures, interacting with a palette of soft colours with gold accents. The furniture in the boutique was designed by&nbsp;Paolo Castelli, Osanna Visconti di Modrone, Philippe Malouin, Dimore Studio and Ramy Fischler,&nbsp;as well as original pieces from the Negropontes and Nilufar galleries.

Finally, to celebrate the opening on the Champs-Elysees, the store is offering&nbsp;a range of personalization services including&nbsp;embroidery, screen printing, hot stamping and&nbsp;digital stamping, that&nbsp;can be done almost immediately upon purchase in the workshops of the boutique.&nbsp;

 
Tranlated by L&#39;Officiel Singapore

Dior's new boutique at Champs-Elysées

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