The French fashion house has brought its chic skis and outerwear to the foot of the Elk Mountains in its latest winter pop-up store. 

Ski season is officially underway! On December 13th, Chanel opened its first Aspen pop-up store&nbsp;at the base of the Elk Mountains, adding&nbsp;yet another destination to the brand&#39;s&nbsp;network of 190 stores worldwide.

This pop-up, which was carefully designed to embody the signature character&nbsp;of the&nbsp;brand, displays pieces from all aspects of Chanel&rsquo;s iconic line, including ready-to-wear, makeup, fragrance, jewellery, and&nbsp;the latest bag. Tailored to the winter destination, the Chanel Aspen pop-up store&nbsp;showcases plenty of snow-ready wares, including pieces from <a href="https://www.lofficielmalaysia.com/fashion-week/at-chanel-fall-winter-2019-we-say-a-final-goodbye-to-karl-lagerfeld">Karl Lagerfeld&#39;s final collection</a> for the house, which transformed the Grand Palais into&nbsp;a snow-filled, alpine setting.

Chanel proves a seamless&nbsp;ability to bring its French je ne sais quoi to the ski world, as the house&#39;s roots are deeply embedded&nbsp;in the space. The decor throughout the new Chanel Aspen pop-up store uses the brand&#39;s signature colours of beige, white, gold, and black.

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Grand, mirrored columns bring light and reflection that <a href="https://www.lofficielusa.com/fashion-week/chanel-metiers-d-art-2019-2020">emulate&nbsp;the elegant staircase</a> connecting the house&#39;s Parisian flagship&nbsp;to Coco Chanel&#39;s apartment.

An elegant rug runs across the length of the store, spelling out CHANEL in white lettering and leading guests through the intimate shop. Along the walls are the new Chanel 19 bags, which were named after the year 2019 and represent a modern twist on the original 2.55 bag. Featuring signature quilting and a gold logo&nbsp;clasp, the bag pairs the brand&rsquo;s traditional whites and blacks with delicate tweed and soft leather textures to create an air of classic yet modern glamour.&nbsp;

Pieces from both <a href="https://www.lofficielmalaysia.com/fashion-week/at-chanel-fall-winter-2019-we-say-a-final-goodbye-to-karl-lagerfeld">Fall 2019</a>&nbsp;and Resort 2020 are available in the Chanel Aspen pop-up store, creating a heartfelt moment for house devotees&nbsp;as Lagerfeld&#39;s last designs for the house and <a href="https://www.lofficielmalaysia.com/fashion-week/6-things-to-remember-about-chanel-haute-couture-fall-winter-2019-2020">Virginie Viard</a>&#39;s first collection as artistic director hang in the same space.

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Comprising a mix of highly tailored masculine and feminine silhouettes of long, wide-cut trousers and sweaters embellished with crystals, the wares, like the shop interiors, focus&nbsp;on neutral tones to&nbsp;complement&nbsp;the winter wonderland setting. Using pastels and pops of vibrant red, blue, and fuschia&nbsp;amidst the signature&nbsp;colour palette, timeless silhouettes and various designs incorporating Chanel&#39;s tweed&nbsp;introduce the perfect supply of&nbsp;looks for Aspen&rsquo;s locals and tourists alike.&nbsp;

The shop overall&nbsp;is a true representation of the house&#39;s refined heritage&nbsp;while also perfectly capturing the eternal designs and necessities fit for the mountain environment&nbsp;in Aspen.

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The Chanel Aspen pop-up store will be open until January 21, 2020.&nbsp;

Chanel opens a winter pop-up store at the Elk Mountains of Aspen

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