Introducing the new La Luna Monogram to represent the brand&rsquo;s current vision and values.

In time to celebrate the 48th anniversary, Bonia, a celebrated Malysian fashion and lifestyle brand with remarkable workmanship, revealed a new logo and monogram, named "La Luna".
This new milestone comes after nearly three decades from when the first monogram was introduced and with it, Bonia launches its debut ready-to-wear collection.

Taking inspiration from the moon&rsquo;s changing phases, along with the house&rsquo;s heritage, artisanship, and contemporary vision in fashion, the new La Luna monogram incorporates Italian architecture from a heritage discovery tour by its creative team.
The new logo symbolises BONIA&rsquo;s rebranding journey with a link of cursive lines and intertwining Bs, created from crescent shapes lying against each other to emulate the brand&rsquo;s heritage and legacy.

To welcome this new beginning, Bonia casts Malaysian artists Scha Alyahya and Dini Schatzmann, along with Indonesian actress Caitlin Halderman in a special campaign lensed by French photographer Antoine Renault.
The theme is to highlight and express the brand&rsquo;s years of journey through the phases of the moon. With the collection&rsquo;s star designs including the limited-edition La Luna Sonia Bag, Maris Crossbody Bag, the brand also incorporates its debut ready-to-wear collection.
From pastel tees to fluffy sweaters and sleek monogram shirts, the debut ready-to-wear pieces brings synergy and passion to the much-loved Bonia bags and accessories.

To celebrate the meaningful moment, BONIA launched an exceptional La Luna pop-up at the Mid Valley Megamall Centre Court for guests to experience the La Luna collection.
The space highlights an amazing installation inspired by a space capsule, a personalisation station, and special offers for all visitors.

The Bonia La Luna collection is now available in boutiques nationwide and <a href="https://www.bonia.com/collections/la-luna?usf_sort=-date">online</a>.

Enter a new era of Bonia with the La Luna monogram

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