Because beauty is never a matter of gender in Chanel's vocabulary.

Earlier this week, Chanel announced the arrival of its first-ever makeup line for men&nbsp;as well as a&nbsp;new chapter of Chanel&#39;s Boy series &ndash;&nbsp;Boy de&nbsp;Chanel.

And in case you don&#39;t know, the &#39;Boy&#39; in Chanel &ndash; Boy handbag, Boy∙Friend watch, Boy Chanel fragrance, and now the Boy de Chanel &ndash; is never referred to gender&nbsp;but actually to Coco Chanel&#39;s forever muse and lover, Boy Capel.

bc6.jpg

In the first press statement for Boy de Chanel, it says, &quot;Just as Gabrielle Chanel borrowed elements from the men&#39;s wardrobe to dress women, Chanel draws inspiration from the women&#39;s world to write the vocabulary of a new personal esthetic for men.&quot;

Dedicated to men, the new makeup collection features three essentials to men&#39;s grooming: tinted fluid foundations, lip balm and eyebrow pencils.

Available in four different shades, the Le Tint tinted fluid foundation boasts of a second-skin effect and undetectable result.

Combined with SPF 25 sunscreen, it shelters the skin and&nbsp;naturally corrects complexion with a sheer touch,&nbsp;ensuring&nbsp;the skin to breathe anew and stay&nbsp;hydrated.

LE TINT

Formulated with Jojoba Oil, Shea Butter and an Antioxidant Vitamin E derivative, the Le Baume L&egrave;vres matte lip balm not only protects and moisturises but also softens and hydrates the lips for up to&nbsp;eight-hours-long with a featherweight of texture.

LE BAUME LÈVRES

This is the elegant eyebrow pencil, Le Stylo Sourcils, that promises self-confidence in one stroke (because thick and full brows on men are sexy!).

Featuring a spiral brush and a retractable, tapered twist-off tip on another end of the pencil, the brow pencil allows defining the perfect brow line in just three simple steps&nbsp;&ndash; grooming, dabbing and blending.

&nbsp;

LE STYLO SOURCILS

For the debut of this&nbsp;exciting makeup line, Chanel is hosting it in&nbsp;South Korea in coming September 2018&nbsp;(which is probably&nbsp;the biggest&nbsp;market for men&#39;s makeup), months ahead of the rest of the world.

And&nbsp;actor Lee Dong Wook (the heartthrob Grim Reaper from the iconic K-drama series Guardian: The Lonely and Great God ) is chosen as the face of this&nbsp;men&#39;s makeup line.

The full advertising campaign is rumoured to be unveiled in-sync with the launching of Boy de Chanel!

As for the rest of us, we will have to wait until&nbsp;November 2018 for its e-commerce&nbsp;launch or&nbsp;January 2019 for its&nbsp;boutique launch worldwide.

Lee Dong Wook as the "Boy"

Follow&nbsp;<a href="https://www.instagram.com/chanelofficial/" target="_blank">@chanel </a>on Instagram for more updates of&nbsp;Boy de&nbsp;Chanel.

Chanel debuts Boy de Chanel, a makeup line for men

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