The first fragrance of Riccardo Tisci for the brand, named Hero.

Adam Driver may be the new face of Burberry, but he&rsquo;s got the legs of a horse in the ad for their new men&rsquo;s fragrance, Burberry Hero. The scent is Burberry Chief Creative Officer Riccardo Tisci&rsquo;s first fragrance for the brand after being appointed in 2018, and it follows the launch of the top-selling women&rsquo;s fragrance, Burberry Her.

The minute-long commercial featured the House of Gucci actor shirtless on a beach at dusk, running rapidly toward the water with a horse. However, after diving in with his four-legged companion, he emerges from the water as a centaur. Set to the soundtrack of &ldquo;Two Weeks&rdquo; by FKA Twigs, interestingly, the ad, directed by Jonathan Glazer of Academy Films Music, exudes sexual undertones.

The commercial concludes with a voiceover of Driver saying, &ldquo;Burberry Hero, the new fragrance for men.&rdquo; Several campaign photos were taken alongside the ad of Driver dramatically walking through the water as well as pulling the horse&rsquo;s mane.

&ldquo;Enigmatic and adventurous, Burberry Hero is an enthralling marriage of strength and subtlety, power and compassion, athleticism and creativity,&rdquo; the product detail description on Burberry.com reads. &ldquo;A new masculine spirit exploring the house codes of duality and the power of the animal kingdom. A man in search of transformation and metamorphosis; a new modern heroism.

Our vision is challenging the traditional stereotypes of masculinity, empowering you to transform to find the courage to embrace who you truly are. Featuring a positive and heroic lead, the campaign sees man and horse mirror each other in their movements, pushing their physical limits to transform into a mythical creature &ndash; a metaphor for personal transformation. A new man. A hero.&rdquo;

adam cover.jpeg

The fragrance was imagined to be &ldquo;fresh, luminous, and bold,&rdquo; with scents of sparkling bergamot, juniper, black pepper, and a trio of warm cedarwood oils from the Appalachians, the Atlas Mountains, and the Himalayas. The bottle itself was designed by Tisci to be an abstract representation of a horse&rsquo;s hoof, featuring the Thomas Burberry monogram and the Burberry logo.

Tisci said that creating a fragrance &ldquo;is such a personal and intimate process, and I especially felt this for Burberry Hero,&rdquo; according to WWD. He was aiming to &ldquo;encapsulate modern masculinity, to play on the essence of primal human and animal instincts.&rdquo; He also loved working with Driver, making remarks on how he redefines masculinity in today&rsquo;s world with his emotions and strength.

The feelings are mutual for Driver. &ldquo;I&rsquo;m very happy to be working with Burberry on this campaign, and with Riccardo Tisci in representing his first fragrance for the brand,&rdquo; he said in a press release in early July.

Adam Driver is th face of Riccardo Tisci's first Burberry fragrance creation

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