You are not ready for the photography marvel that the Huawei Pura 70 Ultra has to offer.

When technology meets couture, you get the Huawei Pura 70 Ultra&mdash;a smartphone that&rsquo;s as much a fashion statement as it is a camera powerhouse. 
Draped in sumptuous green, brown, or black, this device exudes sophistication with its structured faux leather back, delivering both tactile luxury and a secure grip. Encased in a high-gloss aluminum frame and protected by second-generation Kunlun glass, it&rsquo;s a blend of resilience and refinement.

The Pura 70 Ultra is no ordinary smartphone&mdash;it&rsquo;s a masterclass in camera innovation. At its heart lies a groundbreaking 1-inch sensor with a retractable lens, ensuring light dances across your images with striking clarity. The variable aperture (f/1.6 to f/4.0) adapts like a chameleon, shifting seamlessly between dreamy bokeh and razor-sharp detail. The Sensor Shift OIS stabilizes each frame, making even the swiftest of moments feel effortlessly cinematic.
By day, the 50MP main camera paints with warm, natural hues, free from the overzealous sharpening of lesser devices. By night, it commands the darkness with intelligent exposure control, while the manual night mode allows true photography aficionados to capture every elusive detail. The periscope telephoto lens delivers a seamless 3.5x optical zoom, stretching up to an astonishing 100x digital magnification. And for the creatively inclined, the macro mode unveils a world of intricate textures just 5cm away.

But this camera is more than just numbers and specs&mdash;it&rsquo;s an artistic tool. The retractable lens isn&rsquo;t just a gimmick; it&rsquo;s an innovation designed to enhance depth, clarity, and light absorption. The phone&rsquo;s intelligent processing ensures every image is balanced, capturing a natural vibrancy that doesn&rsquo;t rely on artificial oversaturation. Even at 10x zoom, details remain razor-sharp, a rarity in smartphone photography.
Selfie lovers will appreciate the front-facing camera&rsquo;s autofocus and eye-tracking features, which ensure flawless framing and sharp details. Video recording reaches Ultra HD at 60fps, delivering professional-grade footage at your fingertips. Whether capturing a fast-paced runway moment or a softly lit evening scene, the Pura 70 Ultra adapts to the environment with finesse.

From high-speed action shots to delicate portraiture, the Pura 70 Ultra is a photographic marvel wrapped in an opulent shell. It doesn&rsquo;t just capture moments&mdash;it curates them with precision, grace, and an unmistakable sense of style. 
Consider this your next must-have accessory, seamlessly blending cutting-edge innovation with timeless elegance. A smartphone? Yes. But more importantly, a statement piece for those who demand both beauty and performance in equal measure.

Huawei Pura 70 Ultra: The pinnacle of smartphone elegance

Recommended posts for you

Personalities

Exclusive: Julia Michaels on “Second Self” and being the baddest version of herself

Beauty

Here's what we know about Clé de Peau Beauté's time-defying Eye Contour Cream Supreme

Fashion

Chase The Sun: May Ho takes on the tropical heat with effortless Gucci elegance

Fashion

UNIQLO and Clare Waight Keller are back for another UNIQLO : C collection

Fashion

Daiyan Trisha and Phei Yong wear their story with UNIQLO’s T-Shirt collection

Arts, Culture & Lifestyle

10 iconic exhibitions that defined the ArtScience Museum, Singapore

Beauty

Interview: Antonin Khalifé on honouring Henry Jacques and shaping its fragrant future

Arts, Culture & Lifestyle

2025 MAMA AWARDS returning to Hong Kong for the first time in 7 years